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When Novelty Isn't Enough: Rethinking Flavor Innovation
Chocolate pani puri and raspberry-rose sparkling drinks can turn heads. What makes a surprising flavor worth coming back for?
Natasha Dsouza
2 days ago5 min read
More Than an Ingredient: What SupplySide Global Revealed About Science, Functionality and Consumer Value
Reflections from SupplySide Global 2026 on turning scientific credibility and ingredient functionality into experiences and benefits consumers value.
Natasha Dsouza
Oct 314 min read
In Focus, But Missing the Point
What sports photography taught me about asking better questions, challenging assumptions, and understanding consumers
Natasha Dsouza
Oct 306 min read
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